How Baby.ru Increased Fill Rate
by 86% with Mobfox’s Autopilo

“We couldn’t be more pleased with Mobfox. They always offer
quick support in Russian and have created customized monetization
solutions for our business. Once we started using their Autopilot, we
experienced a huge increase in CPM and fill rate as a result.”

Dmitry Martynov, Traffic Management Director@ Baby.Ru
  • 86

    avg. jump
    in CPM

  • 87

    Increase in
    revenue

  • Publisher

    BeSoccer operates the mobile application “Resultados de Fútbol” and several mobile websites providing real time soccer results from all the primary and secondary leagues worldwide.

  • Goal

    BeSoccer wanted to increase their ad revenue in LATAM using various ad formats – banners, interstitial and video.

  • Strategy & Activity

    BeSoccer integrated the Mobfox SDK and leveraged the Mobfox Autopilot to optimize their mediation and achieve their goals.

  • Increase Revenue

    During Q1 2018 BeSoccer’s eCPM grew by 50%, while their revenue increased by 184% compared to Q4 2017 in Spain, Colombia, Brazil, Mexico, Peru and Argentina.

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