Privacy Policy

Updated on 02 March 2022

Effective from 01 April 2022

Mobfox US LLC, its subsidiaries and affiliated companies (“Mobfox”, “we”, “Us” or “Our”) put great efforts in making sure that we secure and use your personal information (hereinafter: “Personal Information”) properly.

Mobfox is an international digital marketing company providing advertisers, agencies, publishers and application developers (“Customers”) with a wide range of digital and programmatic advertising solutions (“Service”).

This policy (the “Policy”) explains our privacy practices for processing Personal  Information on Mobfox’s advertising solutions and platforms and Mobfox’s Website (the “Site”). We process your Personal Information subject to the terms of this Policy.

This Policy applies to information that we may process:

1. About visitors who visit, use, or interact with the Site and/or people who may contact us with enquiries;
2. About Customers and employees (contractors or other contact persons) of our Customers; and
3. About individuals who visit our Customers’ websites and/or apps (“End Users”).

(collectively, “you”, “user”)

1. THE SERVICE

Mobfox provides Customers custom digital and programmatic based advertising solutions supported by proprietary platforms and optimization technologies. As such, Mobfox has no direct interaction with the individuals that visit Customers’ websites and/or apps.

The Personal Information Mobfox collects is typically used for Real-Time Bidding complex technological tools or platforms that enable advertising buyers to bid in “real time” for the opportunity to show an online advertisement when a web page is loaded,  an app and/or any other digital media source is used by the End User.

We collect information you provide to our Customers and information about your device as further described in the Policy.

When processing Personal Information about the End Users we receive from our Customers within provision of the Service, Mobfox is an independent controller of your Personal Information. Our Customers are also independent controllers of your Personal Information.

2. THE PERSONAL INFORMATION THAT WE COLLECT

Mobfox processes personal data that we receive from our Customers, you or a party on your behalf (for example your employer) in the context of our business. To the extent necessary and in order to provide our Service and comply with our contractual, policies and/or other obligations we also process personal information that may be obtained from publicly available sources.

Personal Information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (known as “anonymous data”).

2.1. Visitors to our Site and people who contact us with enquiries

We, or third parties on our behalf, collect and use personal information which may include:

• • • Personal Information of our Site’s visitors, when they contact us or interact with the Site;
    • your inquiry and/or general information about your interest in our Service;

• • first and last name, email address, telephone number or any other information visitor can provide when communicating with us by email, fax, phone or otherwise.

When you access our Site, our servers log certain ‘traffic/session’ information from your device, such as your user agent and the Internet Protocol (IP) address.

When you use our Site, we may collect information about your activity, for example your log-in and log-out time, the duration of sessions, viewed web-pages or specific content on web-pages, activity measures and geo-location of your device.

The Site will also include links to third-party social media websites such as Facebook®, Twitter®, LinkedIn® and Google+®, as well as associated social media features and scripts, such as the Facebook® “like” button and widgets.

These features and scripts will collect your IP address, which page you are visiting on the Site, and will set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by the applicable third party social media website or hosted directly on the Site.

Your interactions with these social media features and widgets, as well as your interactions with the social media websites themselves, are governed by the privacy policies of the applicable social media websites.

If you submit Personal Information in a comment on a blog post or on any applicable social media website, you should be aware that the Personal Information that you submit can be read, collected or used by others and could be used to send you unsolicited messages or otherwise contact you without your consent or desire.

We are not responsible for the Personal Information that you choose to submit in these forums.

When you contact us, or when we contact you, we will receive and process any Personal Information that you provide us.

We display personal testimonials of satisfied Customers on the Site in addition to other endorsements. With your consent we will post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at: PrivacyCompliance@mobfox.com 

2.2. Customers and employees (contractors or other contact persons) of our Customers (including prospective Customers)

We, or third parties on our behalf, collect and use personal information which may include:

• • Your first and last name, telephone number, company’s name and email address for Service registration and notice purposes. We will also collect your payment details to process your payment for the provision of the Service;
  • your company’s name, line of business, date and place of incorporation, registration number and registered office, directors, shareholders, beneficial owners and their personal information as provided herein with respect to individuals;
  • information provided for verification of identity or residence (including copies of passport  or other personal document, utility bill);
  • social media usernames/handles;
  • details and copies of the documents confirming the right and legality of business establishment;
  •  information you provide when you communicate with us by email, fax, phone or otherwise contact customer service.

2.3. End Users

We, or third parties on our behalf, collect and use personal information which may include:

• • Personal Information that the End User provides to the Customers, including but not limited to, age or gender;
  • information about the End User’s device including device dimensions, model, manufacturer, operating system including its version and connection type, device identifiers such as mobile advertising IDs (e.g., Apple’s iOs Identifier for Advertising (IDFA) or Google’s Android Advertising ID (AAID), geographic location data when location services have been enabled for an app on an End User’s device that has integrated our Service and the IP address from which the device accesses a Customer’s website or app;
  • Personal Information about an End User’s behavior on our Customers’ websites or apps, such as information about the activities or actions on those websites or apps, session start/stop time;
  • information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether the End User clicked on it, the number of times an End User has seen the ad, and whether the End User visited the Customer’s website or relevant app store and/or purchased or installed the product or service advertised. 

We use and deploy digital identifiers to automatically collect certain information. Some of this information may identify a particular computer or device and may be considered Personal Information.

We obtain such information by using digital identifiers. You can find more information on our digital identifiers below:

• • Beacons, Pixels and Tags: Beacons (also sometimes referred to as web beacons or pixels) and tags enable online advertising companies to collect data, serve advertising, and provide related services, such as measurement or fraud prevention, on websites by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page.
  • A tag is a small piece of computer code that is run by the web browser.
  • Mobile SDK: A mobile SDK is the mobile app version of a beacon or tag (see Beacons and Tags above). The SDK is a piece of computer code that publishers include in their apps to enable ads to be shown and to enable related services, such as measurement or fraud prevention, including by collecting and analyzing data which is available through the device on which the mobile SDK is installed.
  • Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another.
  • Non-Cookie Technology: Today’s online world is becoming increasingly complex, with a proliferation of new devices, software platforms, online services and other technology. As such, cookies are not always available. Therefore, companies are using alternative methods to distinguish devices. For example, some platforms, such as Apple’s iOS and Google’s Play Services for Android, provide unique IDs to be used for advertising. Most mobile devices are assigned unique identifiers that also may be used to distinguish devices. Additionally, it is possible to use mathematical techniques to make intelligent guesses about recognizing devices. 

3. HOW DO WE USE PERSONAL INFORMATION, AND WHICH LEGAL BASIS SUPPORTS SUCH USE?

We will collect, use and store the personal information listed above for the following reasons:

1. Providing the Service

When providing the Service to our Customers we may use the Personal Information about the End users for the following purposes:

a. Serving Ads: 

We collect Personal Information about the End Users to allow our Publisher Customers to offer advertising inventory on their websites and/or apps to bid on and fill that inventory with relevant ads.

b. Interest-Based Advertising:

We collect Personal Information about the End Users to serve targeted ads to End Users for our Customers, based on the End User’s activity across websites and mobile apps, and information regarding an End User’s inferred commercial interests.

c. Ad Reporting and Conversions:

We collect Personal Information about the End Users to provide information and reports to our Advertising Customers about when and how End Users have been exposed to their ads, clicked on their ads, or visited the product marketed via their ads.

d. Geo-Targeting:

We collect Personal Information about the End Users to customize ads shown to our End Users based on their current or prior location.

e. Ad Measurement: 

We collect Personal Information about the End Users to understand how End Users respond to ads (e.g., clicking on the ad).

f. Aggregated Statistics:

We collect Personal Information about the End Users for reports on aggregated statistics regarding, for example, the effectiveness of online advertising campaigns.

g. Cross-Device Mapping: 

We enable cross-device mapping (the process of making inferences that certain devices are related to each other, i.e. they belong to the same End User or household), in order to serve or measure advertising on related devices on behalf of our Customers.

h. Fraud Detection and Prevention: 

We collect Personal Information about the End Users to identify invalid clicks (or ad queries) and protecting Mobfox’ Customers from fraudulent behavior.

i. Ensure Security and Debug:

We collect Personal Information about the End Users on order to identify and eliminate errors in our Service and ensure that systems and processes work properly and securely. 

j. Frequency Capping: 

We collect Personal Information about the End Users across our Customers’ websites and applications to prevent End Users from seeing the same ad too many times.

If you are located in the EEA, or the United Kingdom, our publishers who would like us to serve you personalized ads must first obtain your consent so that Mobfox and Mobfox’ Customers can process your Personal Information for this purpose. Some publishers may choose to obtain your consent for this purpose even if you are located outside of these regions. If you provide your consent, we will process your Personal Information described above for the purpose of serving you personalized advertising that Mobfox and Mobfox’ Customers believe is relevant to you. If you do not consent to Mobfox processing your personal data for personalized advertising purposes, we will still may process Personal Information for certain non-personalized advertising purposes in light of our legitimate interest. For example, we may process personal data in order to serve contextual advertisements, and to conduct the Frequency Capping, Fraud Detection and Prevention, and Ensure Security and Debug activities described above. We may also continue processing personal data where we believe that it is reasonably necessary to protect the rights or safety of any person; to address fraud, security or technical issues; or to protect the rights or property of Mobfox and our Customers.

2. Contacting our Customers: 

We will use Personal Information about our Customers and/or employees (contractors or other contact persons) of our Customers to enable us to provide our Customers with our Service (including performance of due diligence) and otherwise comply with our contractual and other obligations as well as to comply with our internal policies.

We will processes use our Customers’ Personal Information to contact Customers when necessary, such as to send reminders and to provide information and notices about the Service. 

We will also processes our Customers’ Personal Information to provide our Customers with technical and professional assistance, with regard to the Service they contracted to receive. 

We may further use Personal Information to deal with any enquiries you have about our Service or Site or to provide support for any issues you have.

We process our Customers’ Personal Information where it is necessary for the adequate performance of the contract regarding the requested Service.

3. Improvement of Our Service and Site

We use the Personal Information we collect to host, operate, maintain, secure, and further develop and improve our Service and Site, as well as to enable the Service’s and Site`s  tools and features, study and analyze the functionality of the Service and Site, the Customers’ and the End Users’ activities, to provide support, to measure the Service and/or Site`s activity for pricing purposes, to maintain the Service and to continue developing the Service and Site.

We process this Personal Information in light of our legitimate interest in improving the Service, to allow our users to have the best experience.

4. Maintain a Safe and Secure Environment

We may use your Personal Information to detect and prevent fraud, abuse and security incidents; verify and authenticate your identity and prevent unauthorized or illegal activity; enhance the safety and security of our Service; conduct security investigations and risk assessments; comply with our internal policies, prevent or take action against activities that are, or may be, in breach of our terms of service or applicable law. 

We process this information in light of our legitimate interest in improving our Service and enabling our users to browse in a secure environment.

5. Site Operation

We may use your Personal Information to allow you to access and use our Site, to receive enquiries from you through the Site, to ensure security of our Site, as well as for improvement, maintenance and technical support of the Site. 

6. Comply with a Legal Obligation

We obey the law and expect you to do the same. If necessary, we will use Personal Information to enforce our terms, policies and legal agreements, to comply with court orders and warrants, and assist law enforcement agencies, to collect debts, prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Service, and to take any action in any legal dispute and proceeding.

We will process this Personal Information to comply with any applicable legal obligation. 

7. Business Administration 

We may use the Personal Information for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring adequate bank financing for our business, ensuring the security and safety of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so.

8. Sending Marketing and Promotional Communications

We may collect Personal Information to send marketing and promotional communications in accordance with the users marketing preferences.  Note that you may opt out and stop receiving our marketing materials at any time. 

We process this information in light of our legitimate interest in improving your experience of our Service and Site, by providing you with relevant information, personalized content, recommendations, and features.

4. HOW DO WE SHARE PERSONAL INFORMATION WITH OTHERS?

We will share your Personal Information with our Customers, service providers and other third parties, if necessary to fulfill the purposes for collecting the information.

We will also share Personal Information with companies or organizations connected, or affiliated with us, such as subsidiaries, sister-companies and parent companies, where it is in our legitimate interests to do so for internal administrative purposes (for example, ensuring consistent and coherent delivery of our Service to our customers, corporate strategy, compliance, auditing and monitoring, research and development and quality assurance).

We may disclose your Personal Information to third parties where it is in our legitimate interests to do so to run, grow and develop our business, such as:

• In the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;

• If we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers will be one of the transferred assets;

• If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect our rights, property, or safety, or those of our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.

5. AGGREGATED AND ANALYTICAL INFORMATION

We use standard analytics tools. The privacy practices of these tools are subject to their own privacy policies and they use their own cookies to provide their service (for further information about cookies, please see the ‘Cookies’ section in this Policy).

We use the standard analytics tools of Google Analytics and we will use additional or other analytics tools, from time to time. See Google Analytics Privacy Policy at: http://www.google.com/analytics/learn/privacy.html.

We use anonymous, statistical or aggregated information and will share it with our partners for legitimate business purposes. It has no effect on your privacy, because there is no reasonable way to extract data from the aggregated information that we or others can associate specifically to you.

You can opt-out of our mailing lists and terminate your use of the Service. You can request Mobfox to stop collecting any personal information about you.

Our Service does not respond to Do Not Track (DNT) signals. If you are a California resident, you are entitled to your California privacy rights.

6. YOUR CHOICE

At any time, you can unsubscribe from our mailing lists or newsletters, by sending us an opt-out request to: PrivacyCompliance@mobfox.com.

At any time, you can disable your account through your account page.

At any time, you can exercise your following opt-out options: (i) object to the disclosure of your Personal Information to a third party, other than to third parties who act as our agents to perform tasks on our behalf and under our instructions, or (ii) object to the use of your Personal Information for a purpose that is materially different from the purposes for which we originally collected such information, pursuant to this Policy, or you subsequently authorized such use. You can exercise your choice by contacting us at: PrivacyCompliance@mobfox.com.

We request and collect minimal Personal Information that we need for the purposes that we describe in this Policy. Following the termination or expiration of the Service, we will stop collecting any Personal Information from or about you. However, we will store and continue using or making available your Personal Information according with our data retention section in this Policy.

Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is a HTTP header field indicating your preference for tracking your activities on the Service or through cross-site user tracking. Our Service does not respond to DNT signals.

If you do not want to be served with interest-based advertising on behalf of Mobfox, you may easily opt out of the data collection and targeted advertising services related to our Service. Please note that even if you opt-out, you may still receive content and advertising from us, however, such content and advertising shall not be target or interest-based.

Please read your device specific information to learn how to opt-out: Android-https://support.google.com/ads/answer/2662922.  

iOS–https://support.apple.com/en-il/HT205223. 

You may also contact us at PrivacyCompliance@mobfox.com and we will be happy to assist you.

You may limit the disclosure of certain information by your mobile device to us and our Partners by adjusting the settings on your mobile device. For iOS mobile Devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking.” For Android mobile Devices, go to “Google Settings” on your Device; select “Ads”; and check the box labeled “Opt Out of Interest-Based Ads.”

Our Partners may also provide ways for you to opt out from or limit their collection of information from and about you. Please refer to their privacy policies to learn more about the privacy practices of our Partners. Please note however, that we have no control and we are not responsible for the privacy practices of our Partners.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at www.networkadvertising.org/choices, or www.youronlinechoices.eu and www.aboutads.info/choices/. You can also choose not to be included in Google Analytics by following this link: https://tools.google.com/dlpage/gaoptout

Mobfox Service is not intended for nor directed to individuals that are deemed to be children under applicable data protection or privacy laws (“children”), and we request that such children do not provide Personal Information through any of Mobfox’s Service. If you believe that Mobfox has inadvertently collected information from children in the course of the provision of the Service, please contact us at:  PrivacyCompliance@mobfox.com to request the deletion of the information.

7. ACCESSING YOUR PERSONAL INFORMATION

If you find that the information on your account is not accurate, complete or up-to-date, please provide us the necessary information to correct it.

At any time, you can contact us at: PrivacyCompliance@mobfox.com and request to access the Personal Information that we keep about you. We will need to ask you to provide us certain credentials to make sure that you are who you claim to be and to the extent required under the applicable law, will make good-faith efforts to locate your Personal Information that you request to access.

If you are eligible for the right of access under the applicable law, you can obtain confirmation from us of whether we are processing Personal Information about you, and receive a copy of that data, so that you could:

• verify its accuracy and the lawfulness of its processing;
• request the correction, amendment or deletion of your Personal Information if it is inaccurate or if you believe that the processing of your Personal Information is in violation of applicable law.

We will use judgement and due care to redact from the data which we will make available to you, Personal Information related to others.

8. YOUR EU DATA SUBJECT RIGHT

In some jurisdictions, in particular those located within the European Union (the “EU”) or within the European Economic Area (the “EEA”), you may be afforded specific rights regarding your Personal Information. Subject to such eligibility, you may have the following rights to:

1. Request a rectification of your Personal Information where the information we hold about you is incorrect or incomplete.
2. Object to the processing of your Personal Information for direct marketing purposes.
3. Object to the processing of your Personal Information where our legal basis for that processing is that such processing is necessary for our legitimate interests.
4. Object to automated decision-making (including profiling) in certain circumstances.
5.       Request the erasure of your Personal Information in certain circumstances, such as where processing is no longer necessary for the purpose it was originally collected for, and there is no compelling reason for us to continue to process or store it;
6. Receive your Personal Information, or ask us to transfer it to another organization that you have provided to us, which we process by automated means, where our processing is either based on your consent or is necessary for the performance of a contract with you.
7. You have a right to lodge a complaint with the data protection supervisory authority of your habitual residence or place of work, regarding an alleged infringement of the GDPR.

A summary and further details about your rights under EU data protection laws, is available on the EU Commission’s website at: https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.

Note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us credentials to make sure that you are who you claim to be and will ask you further questions to understand the nature and scope of your request.

If we need to delete your personal data following your request, it will take some time until we completely delete residual copies of your personal data from our active servers and from our backup systems.

If you have any concerns about the way we process your personal data, you are welcome to contact us at: PrivacyCompliance@mobfox.com. We will look into your inquiry and make good-faith efforts to respond promptly.

9. IAB EUROPE TRANSPARENCY AND CONSENT FRAMEWORK

If you are the End User located in the EEA or the UK, please note that we are registered as a Vendor (our registration number in IAB global vendor list is 311) with, support and encourage our Customers to use the https://iabeurope.eu/tcf-for-vendors/ (the “Industry Framework“) to provide you with dynamic transparency into and choice about the various third parties our Customers use to serve you ads, including ourselves. 

When you visit a Publisher’s website or app, the Industry Framework is designed to allow the Publisher the means to choose which vendor may be allowed access to your device, process your Personal Information and provide dynamic transparency and choice to you about each of these vendors (either an opportunity for you to consent or opt out of data processing by the vendor depending on that vendor’s legal basis and use of your Personal Information).

10. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, California Civil Code Section 1798.83 permits you to request in writing, a list of the categories of personally identifiable information which we have disclosed to third parties during the preceding year, for the third parties’ direct marketing purposes. To make such a request, please contact us at: PrivacyCompliance@mobfox.com.

a. Accessing Your Personally Identifiable Information

If you find that the information on your account is not accurate, complete or up-to-date, please provide us the necessary information to correct it. At any time, you can contact us at: PrivacyCompliance@mobfox.com and request to access the personally identifiable information that we keep about you. We will need to ask you to provide us certain credentials to make sure that you are who you claim to be and to the extent required under the applicable law, and we will make good-faith efforts to locate your personally identifiable information that you request to access.

b. California Online Privacy Protection Act

CalOPPA requires commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers, to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf. 

According to CalOPPA, we agree to the following:

• Once this Privacy Policy is created, we will add a link to it on our home page or on the first significant page after entering our Site.
• Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on each page on the Site. 
• You can request to rectify your Personal Information by emailing us.

11. CAN SPAM Act

The CAN-SPAM Act is a Federal US law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the commercial message sent to you as an advertisement when required. 
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at PrivacyCompliance@mobfox.com and we will promptly remove you from ALL correspondence.

12. DATA RETENTION

We retain different types of Personal Information for different periods, depending on the purposes for processing the information, our legitimate business purposes as well as pursuant to legal requirements under the applicable law.

For example, we will need to keep the information for several years due to tax related requirements, for accounts settling, record keeping, archiving and legal issues.

We will maintain your contact details, to help us stay in contact with you. At any time before or after the termination of your account, you can contact us at: PrivacyCompliance@mobfox.com and request to delete your contact details. Note that we will keep your details without using them unless necessary, and for the necessary period, for legal requirements and proceedings.

We will keep aggregated non-identifiable information, and to the extent reasonable we will delete or de-identify potentially identifiable information, when we no longer need to process the information.

As a Customer, as long as you use the Service, we will keep information about you, unless the law requires us to delete it, or if we decide to remove it at our discretion, according to the terms of this Policy.

We will store and process information in various sites throughout the globe, including in sites operated and maintained by cloud-based service providers.

13. TRANSFER OF DATA OUTSIDE YOUR TERRITORY

We will store and process information in various sites throughout the globe, mainly in the US.

To the extent necessary under EU privacy laws and regulations, we will implement data onward transfer instruments, such as the Standard Contractual Clauses and such other lawful instruments to transfer Personal Information, as may be available from time to time.

We use cookies to make it easier for you to log-in and to facilitate Service activities.

14. COOKIES AND OTHER TRACKING TECHNOLOGIES

Cookies are small files that a web server sends to a user’s device, when the user browses online.

Your device removes session cookies when you close your browser session. Persistent cookies last for longer periods. You can view the expiry date of each cookie, through your browser settings. We may use both types to facilitate the use of the Service`s features and tools. 

Every browser allows you to manage your cookies preferences. You can block or remove certain cookies, or all of them through your browser settings. Please bear in mind that blocking or removing cookies will have an effect on your user experience with our Service/ For example, you will need to re-enter your log-in details, or even prevent you from using features of the Service.

We may also use cookies for cross-devise tracking.

We also use clear gifs which are tiny graphics with a unique identifier (but do not retain any Personal Information), which are used to count user or visitor visits/clicks to web pages while using the Service.

We implement systems, applications and procedures to secure your Personal Information, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information.

15. INFORMATION SECURITY

We and our hosting services implement systems, applications and procedures to secure your Personal Information, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information.

These measures provide sound industry standard security. However, although we make efforts to protect your privacy, we cannot guarantee that the Service will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

16. CCPA PRIVACY NOTICE

If you are a California resident this CCPA Privacy Notice is applicable to Personal Information that we may process about you.

This part of our privacy policy contains disclosures and provisions required by the California Consumer Privacy Act of 2018 (the “CCPA”) and applies only to “Personal Information” that is subject to the CCPA and only to California residents. 

Collection, Disclosure or Sale of Personal Information

In the last 12 months, we collected the categories of Personal Information about California residents as described in this Privacy Policy including in this CCPA Privacy Notice. Our use of such Personal Information may qualify as a “Sale” under the CCPA, since the data we provide to third parties, including to our clients and partners might help us to generate valuable consideration. Even if our own use of Personal Information does not constitutes a “Sale” under the CCPA, our clients and partners may use our technology to buy or sell Personal Information as defined by the CCPA. If you wish to opt out of the use of your Personal Information for interest-based advertising purposes, you may do so by contacting us at: PrivacyCompliance@mobfox.com.

Categories of Personal Information We Collect

1. Personal and online identifiers (such as name, emails, unique online identifiers like cookies, mobile advertising IDs, etc.). Please note that we will not, however, sell any personal identifiers such as names and emails and they will be used only for our internal purposes as described in greater depth in other parts of our Privacy Policy.
2. Internet or other electronic network activity information (such as browsing history, interactions with a website or advertisement).
3. Geolocation information.
4. Inferences drawn from the above information about your predicted characteristics and preferences.
5. Other information about you that is linked to the personal information above.

Such Personal Information was received from the categories of sources of information set forth below, was collected for all of the purposes set forth below and was sold, used or shared to the third parties listed below: 

1. Categories of Sources: We collect this personal information from the following categories of sources: Publishers; Demand Partners; service providers (e.g. fraud prevention services, identity resolution platforms, Vendors on our website).
2. Why We Collect, Use, and Share California Information: We use and disclose the personal information we collect for our commercial and business purposes, as described in greater depth in other parts of our Privacy Policy. These commercial and business purposes include, without limitation: (i) Providing our products and services, including, without limitation, enabling publishers and other supply partners as well as DSPs and other demand partners to market, sell and buy advertising inventory, (ii) Other business purposes as identified in the CCPA, which include: advertising or marketing services, auditing related to our interactions with you, legal compliance, detecting and protecting against security incidents, fraud, and illegal activity, performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics, internal research for technological improvement, internal operations, activities to maintain and improve our services and other certain one-time uses.
3. Recipients of California Personal Information: To the extent our use of Personal Information constitutes a “Sale” under the CCPA, we “sell” Personal Information to the following categories of third parties: (i) DSPs and other demand partners (including, without limitation, demand-side platforms, ad agencies and advertisers), (ii) publishers and other supply partners, and (iii) advertising technology companies (including, without limitation, data management platforms used by our partners). We disclose (or might disclose) the categories of Personal Information designated above to the following categories of third parties, for the above commercial and business purposes: Service providers (as defined by the CCPA), government entities (upon request and to the extent we are obligated to do so), advertisers, publishers, other demand and supply partners, internet and other services providers such as fraud protection vendors and data analytics companies.

Your Rights Regarding Personal Information

If you are a California resident, you may exercise the following rights regarding your Personal Information, subject to certain exceptions and limitations: (i) the right to know categories and specific Personal Information we collect, use, disclose, and sell about you over the past twelve (12) months, categories of sources from which we collected your Personal Information, our purposes for collecting or selling your Personal Information, the categories of your Personal Information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared Personal Information, (ii) the right to request that we delete the Personal Information we have collected from you or maintain about you, (iii) the right to opt out of any “sale” of your Personal Information and (iv) the right not to be discriminated against for exercising any of your rights under the CCPA.

To exercise any of the above rights, please contact us at: PrivacyCompliance@mobfox.com. 

Please note that because most of the information we store can only identify a particular browser or device, and cannot identify you individually, you need to provide us with some additional information to enable us to identify the Personal Information we hold about you, if any, and ensure that we accurately fulfill your request.

Minors under 16

Without derogating from any of our statements above, we do not sell the personal information of consumers that we know to be under 16 years of age.

Contact us at: PrivacyCompliance@mobfox.com or write us for every request and complaint. We will make good-faith efforts to resolve any existing or potential dispute with you.

17. DISPUTE RESOLUTION

We do periodical assessments of our data processing and privacy practices, to make sure that we comply with this Policy, to update the Policy when we believe that we need to, and to verify that we display the Policy properly and in an accessible manner. If you have any concerns about the way we process your Personal Information, you are welcome to contact us at: PrivacyCompliance@mobfox.com, or write to us. Our address is published on our website at: old.mobfox.com.

We will look into your query and make good-faith efforts to resolve any existing or potential dispute with you.

We will update our Policy from time to time after giving proper notice.

18. CHANGES TO THIS PRIVACY POLICY

From time to time, we will update this Policy. If the updates have minor if any consequences, they will take effect 7 days after we post a notice on the Service’s website. Substantial changes will be effective 15 days after we initially posted the notice.

Until the new policy takes effect, if it materially reduces the protection of your privacy right under the then-existing policy you can choose not to accept it and terminate your use of the Service. Continuing to use the Service after the new policy takes effect means that you agree to the new policy. Note that if we need to adapt the policy to legal requirements, the new policy will become effective immediately or as required by law.

Contact Us

Please contact us at: PrivacyCompliance@mobfox.com for further information.

Previous version of Privacy Policy is available here: https://old.mobfox.com/privacy-policy-old/